Movies, Marketing And Media 2007
would be the year of Blockbuster, if it ever called for a summer, super-hype, packed mega, big-time movie with amazing special effects and will make a host of U.S. dollars by the end of the first day of release to, well, 2007 it must have been. Highly anticipated sequels like Spider-Man 3, Shrek 3, Pirates of the Caribbean 3 and the latest Harry Potter movie (which might be a 3, but who knows) mixing with other big time movies like Transformers, it’s a safe bet at this from that in 2007 may fall as the most profitable year in the history of film. And of course the big gains are not limited to the big screen itself.
You can that, once set these films are released, and maybe even before hand, that the cross-promotional marketing begins. It will be the hit title song is for any movie to download to your iPod Nano. It is the home video game ready to play on the Xbox 360. For those on the go, they will more than likely be able to play the same video game on the Sony Playstation Portable. And for those people who can not wait anymore, they can download the movie trailer and on the digital camcorder function of your phone.
Although all of these films will play in theaters, people are just going to advertising and marketing to provide for them wherever they go. And, interestingly, is that people will be exposed, regardless of use which type of electronic device they choose to film marketing. If you are connected to your iPod, you will not be immune to any movie marketing chaos. If you save it to your favorites or refurbished electronics retailer in search of the best games for the Xbox 360, you will find posters promoting the official video game of the film around the store. And the same applies to the Sony Playstation Portable as well.
Today’s technology are not only vehicles used for entertainment, but also as potential locations to reach target customers. The new Transformers video game for the Xbox 360 will probably live scenes from the movie interspersed into it, to lure players to the game to check out the film if not already done so. Conversely Previews for the new Shrek movie probably an ad in the targeting iPod Nano users download the new hit title song. And not to forget the constant stream of ads that ask people to get a text phone number to be sent the latest Harry Potter trivia game, the digital camcorder display function of their mobile phones.
In today’s world, it’s all about being connected. This is because when you are online, either with an iPod, Sony PSP or an Xbox 360, you are a member of the audience and you will be reached. Now that all the advertising and media messages are exposed to one thing, but they responded to at all is a topic best saved for another day.